“We export to 25 countries”
Explaining that their company, which started production in Eskişehir Baksan in 2008, then moved to Muttalıp OSB and increased its capacity, especially in the production area, exported to 25 countries with its domestic sales, Özenen said, “We call soft group in our production facility located in two different factories on an area of 9000 square meters. We manufacture sofas, beds and bases. We offer our products to the market under the brand name 'Zell'. We have nearly 17 patented products. 70% of our sales are in the domestic market and 30% in the foreign market. We export to 25 countries including Sudan, Palestine, Iraq, Israel, Azerbaijan, Netherlands, Germany and Belgium. Our goal is to reach a size that can export to all European countries," he said. Stating that they have opened 20 sleep centers in different cities and districts of Turkey, Özenen said that their goal is to increase this number to 50 by the end of the year. Stating that they have a rich product range in terms of sofa groups and bed types, Özenen said, “We produce our products with our production method JIT (Just In Time) Production method. We have a production approach that aims to increase efficiency by eliminating waste, without sacrificing excellence and quality, from the procurement of raw materials to the presentation to the final consumer as a product. Except for the main items in the production of our products, semi-finished products continue to be produced within our own structure in many items. We produce by developing innovative products within the body rather than external dependency in production. In order to increase our capacity, we are planning to invest in a new factory with a closed area of 25,000 square meters in Eskişehir OSB. We sell our products both retail and wholesale. We currently have 200 dealers. We have retail stores in various provinces of Turkey. As a company, we attach great importance to design and technology. We expand our machine park every year. We have a machine park that will produce with zero error. We are striving to do more successful works with an energetic and young team that creates the Zell brand and gives their hearts to Zell. ” he said. Stating that they participate in furniture fairs held in Turkey every year, Özenen added that they are also the furniture sponsor of the TV series "Girl in the Window".